Spotlight

Navigating the Choices:
Our Prenatal Supplement

We've done the research so you don't have to.

Read our overview
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Essays and Stories

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Essays

It’s Okay to Not Love Being Pregnant

Bridging the Gender Health Gap

The Unspoken Reality: Pooping During Childbirth

Stories

Coming soon

There are certain topics that we want to shine a light on, especially those that remain stigmas during an experience that is unique to everyone. Read honest conversations and personal stories about, and from mothers (to-be).

Recent Articles

"Pregnancy is often portrayed as this magical time filled with rainbows, butterflies, and endless glowing smiles. Pregnancy can be tough. It can be exhausting, uncomfortable, and downright challenging. And you know what? That's perfectly normal."

It’s Okay to Not Love Being Pregnant

Published June 8, 2024

"Just as the intricacies of pregnancy nutrition merit scrutiny, understanding the dynamics of bowel movements during childbirth unveils another layer of the birthing process."

The Unspoken Reality: Pooping During Childbirth

Published June 10, 2024

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Multi-Vitamin Research

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General Guides

Why do I Need to Care About Bioavailability?

The Importance of Testing Prenatal Multi-Vitamins

Navigating the Choices: Our Prenatal Multi-Vitamin

Prenatal Multi-Vitamins: Skip These Ingredients

Why You Should Start a Prenatal Mutli-Vitamin Before Pregnancy

Nutrient Focused

Should My Prenatal Multi-Vitamin Have Iron?

DHA: Why It's Essential for Your Pregnancy 

The supplement market, like anything that isn't properly regulated, is rife with broken promises, unfounded claims, and safety concerns. Bia was started to be better — a new standard in women's health.

Recent Articles

"With concerns about contamination and inaccurate labelling, robust batch testing practices are crucial."

The Importance of Testing Multi-Vitamins

Published June 9, 2024

"When I first looked into prenatal vitamins, I realized how overwhelming the choices were. Finding trustworthy, transparent brands made all the difference."

Navigating the Choices: Our Prenatal Multi-Vitamin

Published June 10, 2024

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Trying to Conceive

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Fertility

Are There Foods or Habits That Can Hinder Fertility? (Upcoming)

What Should I Eat to Boost My Chances of Getting Pregnant? (Upcoming)

Strategies

Coming soon

There can still be so much shame around trying to get pregnant, but we want to explore every corner of the topic — shining a light on all aspects of the journey towards motherhood.

Recent Articles

Coming soon

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Pregnancy

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Overall Health

Are There Any Food Guidelines During Pregnancy?

Understanding How Our Appetite Changes During Pregnancy (Upcoming)

How Your Taste Changes Throughout Your Pregnancy (Upcoming)

Strategies to Manage All Types of Nausea When Pregnant (Upcoming)

First Trimester

How Can I Ease Morning Sickness Through Nutrition? (Upcoming)

Second Trimester

Tips for Staying Hydrated in the Second Trimester (Upcoming)

Third Trimester

How Can I Prevent Heartburn During the Third Trimester? (Upcoming)

There is a lot of material out there about the 9-months we spend with our baby-to-be. What do we have to add? A scientific lens, a look at the latest research studies, and diving into the topics that will make the process a less stressful one.

Recent Articles

"Foods like soft cheeses and raw sushi often bear the brunt of vilification due to fears of bacterial contamination, eclipsing their potential nutritional contributions when consumed judiciously [2]."

Are There Any Food Guidelines During Pregnancy?

Published June 9, 2024

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Testing and Transparency

Ensuring quality and transparency in women's health supplements is essential. With concerns about contamination and inaccurate labelling, robust batch testing practices are crucial.

We keep the bar high by testing every batch of our supplement, and publishing the results for everyone to see.

Learn more
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Expert-Backed Research

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Our articles aren't written without the oversight of our advisory board, comprising of professionals in human nutrition, fertility, endocrinology, and pregnancy support. 

Dr. Stan Kubow

Researcher, Professor of Pediatric & Maternal Nutrition, McGill University

Stephanie Dang

Registered Dietitian, Co-Founder at CAYA Health Centre and Vancouver Dietitians

Dr. Aaron K. Styer, MD, FACOG

Reproductive Endocrinologist and Fertility Specialist

Valerie Pelletier

Birth worker, DOULA

Consult a Dietitian for a Healthier Pregnancy

Supplements can't replace a healthy diet, and we recommend that mothers (to-be) consult with a registered dietitian. 

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